The focus groups were used to examine participants’ understanding, perception and current use of existing digital payment methods, and their reaction to specific digital wallet features.
The selection of the features was based on insights gained from the ‘Study on New Digital Payment Methods’ (March 2022), which was undertaken with a view to supporting digital euro design decisions in the investigation phase and the potential future preparation and development phases.
The focus group facilitators described these features to participants in the different target groups, to explore how they would affect potential adoption of a new payment solution.
As well as showing mock-up videos of a character making payments in various situations using the different options, they also provided additional explanations of the circumstances and features used.
Source: Kantar Public